successfuL
campaigns
tell a story
ABOUT US
At Castillo PR & Research Associates, we specialize in delivering impactful stories through transformative narratives and captivating visuals.We believe in crafting powerful messages and delivering them in thoughtful ways. We build and develop genuine and meaningful connections with audiences. It’s not always about changing minds – it’s also about changing hearts. We will bring your story to life, make your brand relatable, and your PResence, felt.
EXPERTISE
Our team of seasoned professionals brings extensive industry knowledge and skills to deliver exceptional results for our clients. Trust our expertise to guide your brand's storytelling journey.
CREATIVITY
We embrace the power of creativity to bring fresh and unique perspectives to your brand's storytelling. Our team of imaginative thinkers will craft innovative strategies that captivate your audience and set your brand apart in the market.
COLLABORATION
We believe in the power of collaboration and partnership. By working closely with you, we ensure that your vision and story remain at the heart of our strategies, resulting in authentic and compelling storytelling.
MEET YOUR PEOPLE
OUR STORYTELLERS

Brian Paolo Castillo
Managing Partner & Chief Political Strategist
Mr. Brian Castillo previously held the position of Director IV at the Office of the President, concurrently serving as Executive Assistant to Executive Secretary. In these roles, he was responsible for overseeing the day-to-day operations and ensuring the efficient delivery of technical and administrative services for the Office of the Executive Secretary.
Furthermore, he gained experience as a Local Government Unit Coordinator at the Department of the Interior and Local Government, as well as an Executive Assistant at the Office of the Presidential Adviser on the Peace, Reconciliation, and Unity. Since 2013, Mr. Castillo has been active in different national and local election campaigns in various capacities.

Jahzeel Jett Hibionada
Managing Partner and Chief Financial Officer

Jahzeel Jett Hibionada
Managing Partner and Chief Financial Officer
Ms. Jahzeel Jett Hibionada is a dynamic professional with a solid foundation in financial operations, administration, and project management. Her diverse experience includes roles such as Deputy Director for Plans and Policy of the Partido Federal ng Pilipinas - Kabataang Federal during the 2022 elections, Executive Assistant at the Office of the Presidential Adviser on Creative Communications, and Technical Assistant (with the rank of Director II) at the Office of the Executive Secretary.
As the Managing Partner and Chief Financial Officer, she steers the financial operations and strategic initiatives of CPRA.

Jose Maria Rafael Taylo
Senior Associate for Media Relations

Jose Maria Rafael Taylo
Senior Associate for Media Relations
Mr. Jose Taylo is an accomplished communications professional with notable experience in mid-level government roles and a strong background in media outreach, news writing, and editing. Before his current position, Mr. Taylo led the Communications Division of Partido Federal ng Pilipinas–Kabataang Federal (PFP-KF) during the 2022 National Elections. Before that, he was also a trusted Executive Assistant to the Director III of the News and Information Bureau.
As the Senior Associate for Media Relations, Mr. Taylo spearheads the monitoring of media trends, management of crisis communications, and Public Relations efforts on behalf of CPRA’s clients.

Mc Danniel Eusebio
Creative Director

Mc Danniel Eusebio
Creative Director
Mr. Mc Danniel Eusebio is an accomplished multimedia artist and award-winning photographer with a strong background in international design who specializes in corporate branding and layout design. He was formerly part of an international design company with clients across Japan, China, UAE, Australia, and India.
As the creative director, Mr. Eusebio crafts distinctive identities that align with business goals and engage audiences effectively.

Glenielle Nanglihan
Client Success Manager

Glenielle Nanglihan
Client Success Manager
Ms. Glenielle Nanglihan has a strong background in copywriting, content writing, and project management.
She was previously a Project Manager and Lead Copywriter for E-SME Philippines, an ed-tech start-up. She then went on to become a Special Projects Assistant for the German-Philippine Chamber of Commerce and Industry. She graduated Magna Cum Laude from De La Salle University in 2022 with a degree in International Studies - European Studies and a Minor in Political Science.
As the client success manager, Ms. Nanglihan ensures the efficient and successful implementation of project objectives and the satisfaction of client needs.

Randell Rey Sarmiento
Associate for Web Dev. & Maintenance

Randell Rey Sarmiento
Associate for Web Dev. & Maintenance
Mr. Randell Sarmiento has a wide array of technical expertise and experience in website development and maintenance.
He was previously a Software Engineer in a multinational telecommunications technology company that specializes in software and services for communications, media and financial services providers and digital enterprises. He was part of the Amdocs Data Hub (ADH) DevOps team to ensure data quality, data latency, and availability targets are met through efficient day-to-day operations.
As the Associate for Web Development & Maintenance, Mr. Sarmiento is in charge of designing, developing, and maintaining websites to ensure they function seamlessly, perform efficiently, and provide an excellent user experience.
FREQUENTLY ASKED QUESTIONS
WHY CPRA?
Simply put, CPRA is a cut above the rest. We offer a wide range of full-service solutions that address our clients’ digital, PR, and communications needs. From the start of our clients’ journey with us, we give them personalized care to tailor-fit the right service packages to achieve their goals. We blend creativity with in-depth market research to deliver impactful campaigns that resonate with audiences–CPRA ensures that your presence is duly felt.
PR and research can enhance your brand reputation, provide valuable insights, and drive informed decision-making.
PR helps shape public perception by effectively communicating your brand’s message and managing its image.
Research provides valuable data and insights into consumer behavior, preferences, and trends, helping you tailor your strategies accordingly.
A successful PR campaign involves strategic planning, effective storytelling, targeted messaging, and consistent brand communication.
PR and research play a crucial role in crisis communication by providing timely and accurate information, managing public perception, and mitigating potential damage.
They offer strategic communication planning and development, voter analysis, and reputation management, ensuring a strong campaign presence and effective engagement.
HOW DO I START?
Every great partnership starts with an enlightening talk. Book a session with us so we can get to know you and your needs more!